Education nonprofit hits the $2 million mark for their event for the first time

Organization: Rainier Scholars

Team Members: Ariel Glassman and Cody Hays

Common Great’s team has a flair for virtual fundraising events. In 2021, Ariel and Cody helped Rainier Scholars convert their legendary in-person luncheon into a virtual celebration of their incredible impact. Ariel designed and managed the event plan and crafted the content strategy for the run-of-show, enabling Rainier Scholars to share more student stories during the event than ever before. She led the process of selecting the online event platform, video producers and broadcast production partners, and led the Rainier Scholars team through virtualizing their complex table captain relationships. Cody designed the marketing strategy that the staff team executed and provided additional support for broadcast graphics and video editing. In the end, Rainier Scholars broke their previous registration records and smashed their $1.8 million goal, raising over $2 million during the event - their most successful luncheon ever.